Rocket GTM 🚀 - How to reach 1,017,971 people for $0
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How to reach 1,017,971 people on LinkedIn
For context, I took a social media fast in 2022 and last month decided to come back.
LinkedIn has changed a lot so I decided to test a few things.
I was able to get 1,017,971 impressions in 4 weeks with $0 spent.
First, let’s put the results in context:
5 posts a week
20 posts total
Started with 16k followers
I mainly post about sales tips and growing a startup
Here are the results:
🔘 1,017,971 impressions total
🔘 Gained 2,800+ followers (+17.5%)
🔘 Worst performing posts had a link
🔘 Worst post had 0 comments, 14 likes, snd reached 1k ppl
🔘 Medium performing posts had a story
🔘 Best performing posts had a story + value + photo
🔘 Best post had 405 comments, 2,774 likes, and reached 580k ppl
🔘 Which is 36x my follower count 🤯
What I learned:
1️⃣ You can self promote BUT the value you offer first has to be 10x your ask
“Make deposits not withdrawals”
2️⃣ Information only is ok, information wrapped in a story is killer
“It’s not what you say, it’s how you say it”
3️⃣ People want to hear your story, but if it doesn’t evoke an emotion no one cares
“Storytelling is critical. Tension matters. A powerful resolution is everything.”
4️⃣ The best emotions are “inspiration” or “aha” moments
“Share a story or teach a lesson”
5️⃣ “aha” moments are best when they help your specific network e.g for me it’s sales tips and startup stories
”Keep it relevant. 80% your niche.20% new stuff”
6️⃣ Novel insights get the most engagement
“Share something people didn’t know. But also realize the small things you know, are big things others don’t ”
7️⃣ The AIDA Framework works
“Attention, Interest, Decision, Act.
Great posts die when the hook or photo doesn’t grab attention. People need a reason to click“see more”.
8️⃣ Comments matter
“Posts with low comments got 100 impressions per like.
Posts with a lot of comments got 300 impressions per like.
3x reach by ending a post with a question, or offer so much value that people tag someone”
9️⃣ LinkedIn has the best organic (free) reach, second only to TikTok
”You can have 1,000 followers and reach 100k people. 100x follower reach is insane.”
🔟 Imperfection today, over perfection tomorrow
”You have to post to learn what to post. Forget about results. Focus on learning. Be okay with speaking to no one. It doesn’t stay like that forever”.
Oh, and yes.
It really is possible to reach millions of people by spending $0.