[Podcast #6] Storytelling framework for startups
[Podcast #6] Storytelling framework for startups
In Episode #6 of The Search For Growth podcast, Chris Gibson and myself breakdown Donald Miller’s book “Storybrand: Clarify your message so customers will listen”
Storytelling is a critical part of building a business. Use this framework for building your pitch deck, refining marketing copy, closing new customers, or hiring a team of A+ players.
Don’t just tell people what you do, engage people through persuasive storytelling.
Listen above or choose your favorite podcast player to listen on:
(00:00) Intro
(01:40) Feedback from listeners
(03:55) Best books on storytelling for entrepreneurs
(05:20) Chris' company Wavelength
(06:40) Storytelling basics
(09:10) The 7 part framework summary
(11:00) How to use the framework in your own story
(13:10) The Hero has a problem
(22:55) Everyone needs a villain
(26:50) The Hero vs The Guide: How Jay-Z messed this up with Tidal
(30:55) Guide offers a plan
(40:00) Demonstrate the consequences of failure: Superbowl Ad example
(46:00) The promised land
(47:35) Our newsletters
In todays episode we discuss seven key takeaways from the book Storybrand and how you can build a strategic narrative for your startup. The framework we’ll be discussing is as follows:
A Hero
has a problem
who meets a guide
and gives them a plan
which compels them to act
and helps them avoid failure
which ends in success
Resources discussed:
(Storybrand) - the book discussed on the pod
(Crossing the Chasm) - how to structure your go-to-market and pick segments
(Traction) - 19 channels for acquiring customers
(Alfie’s newsletter below)
(Chris' Newsletter below)
